AGORA PET FOOD Romania – B2B Market Entry
Project Category: Pet Food & Supplies (B2B Distribution)
Company: AGORA PET FOOD Romania (Major Wholesaler)
Launch Phase: Active Partner Acquisition & Sales Rollout
(Launched November 2025)
The Challenge & Our Goal:
Establish AGORA PET FOOD as a key wholesale supplier in the Hungarian pet food market. Our objective is to build a dedicated network of 10 independent pet food retailers who will actively stock and sell their product range, targeting a first-year wholesale turnover of €300,000.
Our Execution – From Setup to First Sales:
Complete Localization (Completed): We have built the entire Hungarian marketing infrastructure: localized price lists, product catalogues, the official website, and active Facebook business page.
Digital Lead Generation (Live): Targeted Facebook campaigns are running to generate awareness and identify potential B2B partners (pet shop owners, small chain buyers) across Hungary.
Direct Field Sales & Sampling (Active): Our core activity is direct, in-person visits to potential retailers. We present the product portfolio and provide free samples to facilitate decision-making.
Deal Closing & Logistics Setup (Progress: 5/10): We have successfully signed agreements with 5 retailers who have begun ordering. We manage the entire order pipeline: collecting orders from Hungarian partners and forwarding them seamlessly to the Romanian supplier for direct shipment.
Ongoing Support & Growth: We provide continuous partner support and are now focused on replicating this model to secure the remaining 5 target partners.
Current Status & Next Milestone:
With 50% of our initial partner target already secured, we are now accelerating the rollout. The focus is on onboarding the next 5 retailers and scaling the order volume with existing partners to reach the projected €300,000 annual wholesale turnover.
This is a live distribution network build-out project. Follow for updates on new partner signings and market expansion.